About This Project

#FibroniksFast

The Cheetah in a Ferrari campaign increased ZOL’s enquiries, with up to 200 new sign ups recorded each day during the campaign. The Campaign mascot has endeared itself to the brand’s audience, appearing in extension campaigns, such as the innovative rollout fibre penetration into high density, lower LSM areas. A referral campaign was a successful offshoot, borne of the success of this Cheetah campaign, and further pushed consumer signups to a 40% increase year-on-year.

Category
Advertising
Tags
adsoftheworld, engage, fibre, internet, shift, technology, zol