About This Project
While every delivery made by Swift can be considered special, this promotion was designed to not just give away 5 awesome Samsung Galaxy Phones, but also to hero the newly designed Swift Action Packs, and to demonstrate just how emotive the impact on someone’s life a simple delivery, from a special someone, can be. By aligning the giveaway objectives with the topline marketing goals of Swift, the Facebook Giveaway gained a deeper effectiveness, showcasing both the products and services of the brand, while activating the consumer through a desirable incentive, creating a strong personal connection between them and the brand.
