About This Project
Sometimes, bright colours aren’t the only way to grab attention. There really isn’t black or white to what attracts people, so with Sesame Chips, introducing the product meant making the single seed chip the focus of the visual, announced by a fun bespoke font set against a slick jet black background. Not only was the daring execution fun, it generated a product promise based on clear stand-out appeal. The award-winning packaging of both the chip (and the accompanying tangy dip) comfortably set the product as a unique offering, pushing curious consumers into trial, and ultimate enjoyment.
