About This Project
The new Cookies range from Lobels Biscuits & Sweets became a fast, firm favourite right from launch. With this unprecedented success, how better to market the entire range encouraging sampling of all flavours than with a limited edition Cookie tin, a tin designed to be as vibrant, fun and outstanding as the cookies within. Using, strong bold typography, a punchy blue, and delicious product photography, the tin was designed to encourage take-up and sales from the first point of contact. Also, a short video amplified social media with its simple charm from its almost life-like (yes, it isn’t photography) movement.
