About This Project
Chicken products in the Zimbabwean retail sector is a notoriously busy sector, with many competing brands fighting over relatively limited freezer space, where it takes something special to stand out and catch the consumer’s attention. This is the new range of packaging from Chooks, with a fun and engaging character, on a clean and fresh backdrop, making immediate ‘eye contact’ with the viewer, inviting the purchase, where and product grades and sizes are differentiated in strong, clear colours, visible however the product is packed.
