Bold, wide-eyed, colourful and curious, and able to connect with readers and viewers immediately, the Lobels Cookie Craving Monster (and his friend the Cookie Cravling) were the stars in introducing the Lobels Cookie range’s refreshed, exciting packaging and delicious variants to the market. These cute characters crept into the audience’s hearts with appearances in the press, on TV, online and acted as mobile billboards on Lobels trucks and delivery vans, showing that the cookie craving really WILL get you anywhere!