About This Project
As Zimbabwe’s leading Medical Aid Services Provider, Cimas delivers world-class, market-leading and subscriber-centric medical aid products and facilities, where this high level of quality assurance needed to be reflected in one of their key customer touchpoints – the Cimas website. It was designed to maximise user experience by being clear on message and easy to navigate. Informative and helpful content (boosted by bright brand colours and striking images) guides the viewer, allowing them to receive exceptional customer service through social media and contact centre links.
