About This Project

Cimas GTC – Always in Case!

Representing GTC as the one thing you can’t leave behind by playing on the saying ‘always in case’ referring to how having travel cover is as essential as a passport or traveller cheque. The creative executions use well-known foreign landmarks with various injuries as a humorous allusion to the need for travel insurance, and these will be of significance to the frequent traveller.

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Advertising